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research

40 Years of Change and the 2021 Census Results

To bring four decades of change home to Australia, let’s look at the most recent Census data to see how we’ve changed and grown....

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10 Surprising Things Australians Think of Church, Jesus, and Christians

Listen to the media, and you might conclude most Australians are hostile to Christianity. But the National Church Life Survey paints a different picture....

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Raising Gen Alpha in the Great Screen Age

Our children need digital skills to thrive in today’s world – but how do we also develop in them the life skills that can only grow away from the screen?...

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Millennials Overtake Boomers to be Australia’s Largest Generation

The Millennials’ demographic size is such that they have now overtaken the Baby Boomers to be Australia’s largest generation....

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Australia’s Top Baby Names 2022

Every year Australia’s states and territories release the names of every child born, and McCrindle analyses the trends. The numbers are in for 2022....

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Gen Z’s Top Hopes and Fears

The world is changing at a faster rate than ever before – and for Generation Z, this is the world they are being shaped in....

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The Influences Shaping Gen Alpha, and Why Their Future Is Bright

As the first generation to be entirely born in the 21st Century, the influences that shape Generation Alpha are different to previous generations....

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The Metaverse Will Mean More to Gen Alpha Than Any Other Generation

The first movers of the Metaverse just might be Generation Alpha – the most technologically integrated generation of our lifetime....

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Spiritual Practices Valued by Australians During Crisis

Nearly 7 in 10 Australians thought spiritual practices were important during the recent national crises of COVID and the devastating bushfires....

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The History and Future of Leadership: How Times Have Changed

Old models of leadership have become less relevant as times have changed. Leadership has moved away from hierarchy and hereditary, writes McCrindle....

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