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customer service

The Key to the Customer Experience? Kill Confusion

There is no faster way to kill the customer experience than with overcomplication and confusion, writes Michael McQueen....

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Business Advice: Is Your Last Impression As Good As Your First?

Removing friction and pain points for customers should be at the top of the list of a business’s priorities....

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Man Shopping

Why A Consistent Customer Experience Is The Key To Building Trust

For organisations that are in the service sector, building trust through consistency is a function of one vital thing: A consistent customer experience....

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