business Archives

How to Combat Groupthink in Your Teams

The corporate world is very prone to groupthink. To expand your potential for innovation, you need to take your blinkers off....

The Key to the Customer Experience? Kill Confusion

There is no faster way to kill the customer experience than with overcomplication and confusion, writes Michael McQueen....

Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful

Advertising campaigns attempting that use self-deprecating humour are successful in today’s cultural climate....

Why Some Ideas are Insane Before They Are Innovative

Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal....

Stories Sell… Here is Why

Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate....

Why Culture Could Be Your Company’s Make or Break

The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics....

3 Key Powers of 3D Printing

While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream....

Managers, Business People: Are You Asking the Right Questions?

Instead of bolstering our arguments, ideas or products with facts, stats and data, often the best move is to ask a good question, writes Michael McQueen....

Business Advice: Is Your Last Impression As Good As Your First?

Removing friction and pain points for customers should be at the top of the list of a business’s priorities....

Why Your Business Can’t Afford to Keep Secrets

Times have changed. Consumers today expect openness, and brands that hold onto secrecy do not remain unscrutinised for long....

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How to Combat Groupthink in Your Teams

The Key to the Customer Experience? Kill Confusion

Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful

Why Some Ideas are Insane Before They Are Innovative

Stories Sell… Here is Why

Why Culture Could Be Your Company’s Make or Break

3 Key Powers of 3D Printing

Managers, Business People: Are You Asking the Right Questions?

Business Advice: Is Your Last Impression As Good As Your First?

Why Your Business Can’t Afford to Keep Secrets

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Choc Protein Balls – Sugar Free and Delicious!

Australia’s Coffee Trends: What The Stats Show

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Listen to an interview again.

How to Combat Groupthink in Your Teams